If you're going to send out press kits you may as well make them funny and that's exactly what TNT did with their Spanish Falling Skies press kit
. The kit looks like it includes some typical marketing material like books and artwork, but it also cleverly includes a can of bug spray to help you fend off those nasty skitters when they decide to attack your home.
I absolutely love it when they do something different for their marketing. And it obviously works because sites like this one write about it since it's unique and interesting. Now they just need to send out something that will work against the mechs.