Wednesday, July 6, 2011

Falling Skies Episode 3 Ratings

The ratings for last Sunday are out and things look pretty good for Falling Skies as the numbers dropped only ever-so-slightly. Total viewers dropped down to 4.07 million from last week's 4.2 million while the key demo of adults 18-49 dropped to a rating of 1.4 from last week's 1.5.

So what does that all mean? Well, considering it was a holiday weekend and that the numbers were record breaking during the premiere, the fact that ratings seem to be settling in at a strong 4 + million is a good sign. Obviously things can still shift up or down, but I think it's safe to say the show is delivering for TNT right now.

Wednesday, July 6, 2011

Falling Skies UK Debut Brings Big Numbers

While we wait for last Sunday's U.S. ratings, FX UK has released the numbers for Falling Skies' UK debut. The UK premiere brought in an audience that was apparently sevent times bigger than FX's usual viewership for that time slot.

It definitely looks like Falling Skies is being marketed well as it keeps premiering to strong numbers. We'll see if it can maintain a strong audience as the hype dies down and the ratings settle.

Tuesday, July 5, 2011

Episode 4 Sneak Peek

I've embedded a video below in which co-executive producer Mark Verheiden gives us as sneak peek at Falling Skies' next episode 'Silent Kill'.

It looks like Mason and crew are going after Ben - again - and this time will be bringing Maggie along. As per the episode's title, they're going to try a more stealthy approach this time. Let's just hope they don't bring Ricky's father along to screw things up.

Tuesday, June 28, 2011

Episode 2 Pulls 4.2 Million Viewers

The second episode of Falling Skies pulled in 4.2 million viewers Sunday, which was down from the 5.9 million viewers it has for its two-hour premiere. While this is a fairly significant drop, it was to be expected from a new show that had built up so much hype.

It will likely take a few more episodes for the numbers to level out for the show. TNT has said they are still happy with the numbers and expect the show to gain traction after the initial ratings settling period is over.

Tuesday, June 28, 2011

Falling Skies Director Talks About Prisoner of War

Greg Beeman, director of 'Prisoner of War', has posted some behind the scenes details about what it took to make the episode. He focuses on the rooftop scene, the tunnel fight, de-harnessing Ricky, and the final moments of the episode.

For those that are interested in what it takes to create a television show should find a lot of good info in the fairly lengthy blog post. Even if you aren't into that sort of thing, it's still pretty interesting to learn about how they handled various issues that arose during filming as well as getting perspective on some of the decisions they chose.

Sadly, I didn't see anything in there about why they had Ricky's dad be such a complete moron, though that was probably more the writing than the directing. (yes, I'm still annoyed by that scene).

Monday, June 27, 2011

Episode 2 Recap Video

Just like they did with the Falling Skies premiere, TNT has released a recap video for last night's episode Prisoner of War. I've embedded the video below though I would like to warn you again that you should really watch the full episode before watching any of these recaps since they do contain quite a few spoilers.

Friday, June 24, 2011

TNT Launches Falling Skies App for Windows Phones

TNT's marketing department is at it again, this time with an official Falling Skies Windows Phone app (note you must have the Zune software for that link to work, if not, you can just search for Falling Skies in the marketplace to find it). The app is 100% free and features character bios, photos, episode guides, behind-the-scenes videos, Twitter integration, and a mobile version of the web comic.

I actually own a Windows Phone 7 device (an HTC HD7) so I downloaded the app this morning and gave it a whirl. The best thing about this app is how well it implements Microsoft's "Metro" design into the app. This means that the app functions very similarly to the rest of the phone's apps and utilitizes visually pleasing and very functional design elements such as the panorama view. The various menus and features are very quick to load on my phone and everything seems to work great.

My biggest problem with the app is that there's really no "news" type information in it. Basically, once you've looked through the bios, photos, and comic, the app really has not much else to offer. It looks like they will be posting new photos and episode guides frequently, but you don't get any news about the show on the device so there's not much incentive to come back to it after you've poked around once.

Other than news, the other feature this app could have that would really make it great is to add the Falling Skies Last Defense game. Sure, I wasn't all that into the game and it would probably take a lot of work to port it to the Windows Phone, but that's the sort of thing that would make people keep coming back for more.

TNT may have more tricks up its sleeve for this app so I'll be sure to let you know if anything new pops up.

Thursday, June 23, 2011

Falling Skies Press Kit Include Skitter Bug Spray

If you're going to send out press kits you may as well make them funny and that's exactly what TNT did with their Spanish Falling Skies press kit. The kit looks like it includes some typical marketing material like books and artwork, but it also cleverly includes a can of bug spray to help you fend off those nasty skitters when they decide to attack your home.

I absolutely love it when they do something different for their marketing. And it obviously works because sites like this one write about it since it's unique and interesting. Now they just need to send out something that will work against the mechs.

Tuesday, June 21, 2011

Falling Skies Premiere is Cable's #1 Series Launch This Year

It looks as though the Falling Skies premiere was a huge success as it drew in more than 5.9 million viewers to make it the #1 new series launch for the 2011. The two key demographics of 18-49 and 25-54 year olds did quite well with 2.6 million and 3.2 million adults respectively.

Also of note is that the Falling Skies debut had the biggest viewership for any cable scripted series since last year's Rizzoli & Isles (which had 7.6 million). This means Falling Skies beat out the much hyped The Walking Dead (5.3 million).

This is definitely good news and while we don't know how much of that audience the show will keep (or grow upon) during the next few episodes, it does make it seem like TNT will likely pick up second season soon.

Sunday, June 19, 2011

Daemon's TV Interviews Noah Wyle, Moon Bloodgood, Drew Roy, and Mark Verheiden

The Falling Skies premiere is tonight and Daemon's TV has posted an interview with Noah Wyle, Moon Bloodgood, Drew Roy, and Mark Verheiden to keep the excitement building.

The interview is quite lengthy and covers topics like Noah Wyle's experience playing a doctor, his superior pool playing abilities, Drew Roy's transition from Hannah Montana to Falling Skies, and each of the actors' favorite alien movies. It's a good read and gives some interesting behind-the-scenes info that I haven't seen anywhere else.

Fans of the show, the actors or Mark Verheiden should definitely head on over and check it out.